Malaysian Market Research Details

What is Halal Food?

Definition of Halal

In Islam, the term "Halal" signifies what is permissible or lawful. Derived from Arabic, "Halal" means "allowed" or "lawful" as opposed to "Haram," which means forbidden. When it comes to food, Halal encompasses all foods and beverages that are permissible for Muslims to consume under Islamic law, as prescribed in the Quran.  

For a food item to be considered Halal, it must adhere to specific criteria. These criteria involve not only the ingredients but also the method of preparation, processing, and handling. For instance, animals must be slaughtered in a particular way, invoking the name of Allah at the time of slaughter, ensuring minimal suffering, and complete drainage of blood from the veins.  

The purpose behind these stringent guidelines is to ensure cleanliness, purity, and wholesomeness, reflecting Islamic principles of health and well-being. 
 

Examples of Halal Food


Halal food is diverse and spans various cuisines and cultures. In Malaysia, where most of the population practices Islam, Halal food is prevalent and integral to daily life. Some common examples of Halal food include: 
 
  • Meat and Poultry: Only certain animals are considered Halal, such as cattle, sheep, goats, and poultry. The slaughtering process must be carried out by a Muslim who is of sound mind, and it involves a swift incision to the throat, cutting the windpipe, food pipe, and jugular veins.
  • Seafood: Generally, all types of seafood are considered Halal. This includes fish, shrimp, squid, and other sea creatures. However, some Islamic scholars debate over certain species, so local practices may vary.
  • Dairy Products: Milk, cheese, yogurt, and other dairy products are Halal provided they do not contain any non-Halal additives like rennet from non-Halal slaughtered animals.
  • Vegetables and Fruits: All vegetables and fruits are naturally Halal. However, they must be free from contamination by non-Halal substances.
  • Grains and Cereals: Rice, wheat, oats, and other grains are Halal. They are a staple in many Halal diets, including the traditional Malaysian dishes like Nasi Lemak and Roti Canai.
  • Beverages: Beverages are Halal if they do not contain alcohol or any intoxicating substances. Popular beverages in Malaysia such as Teh Tarik (pulled tea) and fresh fruit juices are Halal.
  • Sweets and Confectionaries: These are Halal if they do not contain gelatin derived from non-Halal animals, alcohol-based flavorings, or other Haram ingredients.
 

Halal Certification Process


Halal certification is a crucial aspect of ensuring that food products comply with Islamic dietary laws. In Malaysia, the Halal certification process is managed by the Department of Islamic Development Malaysia (JAKIM). This certification assures consumers that the food they are consuming meets stringent Halal standards. 

The certification process involves several steps: 
  • Application: Manufacturers or food producers and restaurants must apply for Halal certification through JAKIM. This includes providing detailed information about the product, ingredients, and manufacturing process.
  • Documentation Review: JAKIM reviews the submitted documentation to ensure that all ingredients and processes conform to Halal standards.
  • Inspection and Audit: An on-site inspection is conducted by JAKIM officials to verify the information provided and to ensure that the facilities comply with Halal requirements. This includes checking the sources of raw materials, storage conditions, and cleanliness of the premises.
  • Certification Decision: Based on the findings of the inspection, JAKIM decides whether to grant Halal certification. If the product meets all requirements, it is awarded a Halal certificate and can display the Halal logo, which is widely recognized and trusted by consumers.
  • Ongoing Compliance: Halal certification is not a one-time process. Certified companies must undergo regular audits and inspections to ensure continuous compliance with Halal standards. Any changes in ingredients or processes must be reported and re-evaluated by JAKIM.
 

Current Trends and Status of the Global Halal Market


The global Halal food market has been experiencing significant growth, driven by increasing demand from Muslim consumers as well as non-Muslims who associate Halal with quality and safety. According to market research, the Halal food market was valued at over USD 1.9 trillion in 2020 and is expected to continue its upward trajectory. 

Several trends are shaping the current Halal food market: 
  • Expansion Beyond Traditional Markets: While traditionally concentrated in Muslim-majority countries, the Halal food market is expanding rapidly in non-Muslim-majority regions such as Europe, North America, and Asia-Pacific. This growth is fueled by the increasing Muslim population in these regions and the rising awareness of Halal food among non-Muslims.
  • Halal Convenience Foods: There is a growing demand for convenience foods that meet Halal standards. This includes ready-to-eat meals, frozen foods, and Halal-certified fast-food chains. In Malaysia, for instance, many local and international brands offer Halal-certified products, catering to the busy lifestyles of modern consumers.
  • E-commerce and Online Retail: The digital revolution has transformed the way consumers purchase Halal food. Online platforms and e-commerce websites dedicated to Halal products are becoming increasingly popular, offering a wide range of items from groceries to specialty products.
  • Innovations in Halal Food: The Halal food industry is witnessing innovations in product development, such as plant-based Halal meats and Halal organic foods. These products cater to health-conscious and environmentally aware consumers, aligning with global trends towards sustainable and ethical eating.
  • Stringent Food Standards: With increasing scrutiny of food safety and quality, Halal certification is seen as an assurance of high standards. This is particularly relevant in the wake of food scandals and concerns over foodborne illnesses. Halal certification provides an additional layer of trust for consumers.
  • Government Support and Regulation: Many countries, including Malaysia, have established robust regulatory frameworks to support the Halal industry. Government agencies like JAKIM play a pivotal role in standardizing and promoting Halal certification, thereby enhancing the credibility and global acceptance of Halal products.
  • Halal Tourism: Halal tourism is a growing segment, with travel destinations and hotels offering Halal-certified food options to cater to Muslim tourists. Malaysia, being a popular tourist destination, has embraced this trend by ensuring that many of its hotels and restaurants provide Halal-certified food.
 

The Halal Food Market in Malaysia 


Malaysia is a key player in the global Halal food market, thanks to its predominantly Muslim population and strong regulatory framework. The Malaysian Halal market is diverse, encompassing a wide range of food products from traditional Malay cuisine to international offerings. 
 
  • Local Cuisine: Malaysian cuisine is renowned for its rich flavors and diversity, and many of its traditional dishes are Halal. Nasi Lemak, Rendang, Satay, and Laksa are just a few examples of beloved Halal foods that form an integral part of the Malaysian culinary landscape.
  • Halal Food Parks: To boost the Halal industry, Malaysia has established Halal food parks that provide a conducive environment for Halal food production. These parks offer state-of-the-art facilities, support services, and a collaborative ecosystem for Halal businesses.
  • International Recognition: Malaysia’s Halal certification by JAKIM is highly regarded globally. Many international brands seek JAKIM certification to access the Malaysian market and to leverage the credibility it offers for entry into other Muslim-majority markets.
  • Export Opportunities: Malaysia is a major exporter of Halal food products. The country’s strategic location and well-developed logistics infrastructure make it an ideal hub for Halal trade. Malaysian Halal products are exported to various regions including the Middle East, Europe, and Southeast Asia.
  • Government Initiatives: The Malaysian government actively promotes the Halal industry through various initiatives. These include financial incentives, trade exhibitions, and international collaborations aimed at positioning Malaysia as a global Halal hub.
     

Final Words


Halal food represents more than just dietary preferences for Muslims; it is a comprehensive system that ensures food safety, hygiene, and ethical sourcing. With the growing global demand for Halal products, understanding the concept, certification process, and market trends is essential.  

Malaysia, with its robust Halal certification system and dynamic market, stands at the forefront of the global Halal food industry, offering a model for other countries to emulate. As the Halal market continues to expand, it promises not only to cater to the dietary needs of Muslims but also to appeal to a broader audience seeking quality and ethically produced food. 

マレーシア進出についてのお問い合わせ

市場調査を依頼

マレーシアの市場調査を依頼する

マレーシアに密着したBridge International Asia Sdn Bhdの現地コンサルタントにマレーシアの市場調査を依頼することができます。
 

マレーシアの市場調査 

Member registration

 
Networking with Japanease Companies in Malaysia
 
 
Operated by Bridge International Asia Sdn Bhd

"CONNECTION" is Community site operated by Bridge International Asia Sdn Bhd in Malaysia.

Bridge International Asia Sdn Bhd


We provide business matching services with Japanese companies.