マレーシア市場調査レポート：2025年度総合分析
マクロ経済動向：安定した成長と回復の軌道
マレーシアは東南アジアにおいて、安定した成長を維持する成熟市場としての地位を確立しています。
- 経済成長率（GDP）: 2024年の実質GDP成長率は5.1％、第1・第2四半期はともに4.4％で、政府予測の4.0～4.8％の範囲内。堅調な国内消費と固定資本形成が成長を下支え。
- 物価とインフレ: 2025年8月のインフレ率は1.3％と安定。サービス価格は上昇する一方、電力・燃料費や一部食品価格は下落。
- 政治的安定性: アンワル・イブラヒム首相の下で内政は安定し、立憲君主制に基づく統治が継続。
- 社会構造: 人口約3,406万人の多民族国家。英語が広く通用する点はビジネス上の強み。
主要産業別のパフォーマンス分析
マレーシア経済は製造業とサービス業を両輪として成長しています。
- 製造業: 2025年7月の販売額は1,625億リンギ（前年比3.5％増）。E&E製品や食品関連が牽引。
- サービス業: 卸売・小売業売上高は1,564億リンギ（前年比5.0％増）。堅調な個人消費を反映。
- 建設業: 2025年上半期に13.1％成長。ECRLやLRT3など大型インフラが寄与。
- 農林水産業: 成長率は1.4％と鈍化。パーム油は在庫増、天然ゴムは生産減少。
貿易と対外セクターの現状
- 貿易収支: 2025年8月の貿易黒字は161億リンギと大幅拡大。
- 主要貿易相手国: 中国、シンガポール、米国、台湾、EUで全体の58.9％。
- 輸出品目: E&E製品が好調、石油製品やパーム油関連は減少傾向。
労働市場の現状と「隠れたギャップ」
- 雇用統計: 失業率3.0％、就業者数1,695万人。
- 労働未活用: 複合未活用率（LU4）は5.6％。
- 人材獲得競争: 日系企業の44.9％が採用困難と回答。
外国投資環境と日系企業の戦略
- 投資メリット: 言語・コミュニケーションの容易さが高評価。
- 運営リスク: 行政手続きの煩雑さ、人件費上昇が課題。
- 戦略転換: 販売機能やR&D強化へシフト。
- 次の市場: インド市場を有望視する企業が増加。
最新の潮流：デジタルとサステナビリティ
- デジタル経済: クラウドやAIへの投資が進展する一方、人材不足が課題。
- 脱炭素: 太陽光発電や省エネ施策が進行。
- 人権対応: サプライチェーンでの人権デューディリジェンスが拡大。
Malaysia Market Research｜Market Data｜Industry Reports
Reliable information is crucial in business decision making for the success of your business in Malaysia. We publish a wide variety of research data and market research information covering topics like Malaysia's politics and economy, reports and publications of individual industries, prices and trend surveys, and interviews with expertsOur local consultants are available to support your business needs in entering Malaysian market.
Our experienced consultants will support your company’s expansion into Malaysia with their expertise.
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List of Malaysia Market Research Reports
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Import restrictions and market trends of Japanese dairy products in MalaysiaTrade｜Food ExportJapanese dairy products are rarely distributed in Malaysia, and many Malaysian consumers do not have access to them, other than whilst traveling Japan or for other reasons. Looking towards the future of exports in Japanese dairy products, we have summarized the possibility of Japanese dairy product exportation to Malaysia. -
Rapidly growing Vegetarian・Vegan market in Malaysia｜What is the vegetarian・vegan market trend?Trade｜Food ExportLately, we have been seeing more and more news related to "vegetarian and veganism" and "meat alternatives" in Japan, but what about Malaysia?
We have summarized the trends of Malaysia’s vegetarian and vegan market in this article. -
Questionnaire survey on Malaysia food buyers| What is expected of Japanese food suppliers?Trade｜Food ExportWe have collected information from local food suppliers whom we have business with, regarding the latest market of Japanese products sold in Malaysia and the demand changes pre and post covid-19 through a questionnaire. -
Can we expect sales of Japanese seawater and freshwater produce during covid? |We have interviewed major importer of freshwater produce・and surveyed the market!Trade｜Food ExportCan we expect undisrupted sales of Japanese seawater and freshwater produce during covid? We have interviewed 4 major seafood wholesalers and importers and surveyed the market. -
What Japanese food products to look forward to in Malaysia during Covid-19? | We interviewed retailers who actually sell them!Trade｜Food ExportWhat are the outlooks of Japanese food products in Malaysia during the covid pandemic? We have collected information from retailers on their opinions, covering topics such as promotion, prices and place of manufacture. -
What are the trends of bestselling food products in Malaysia during covid pandemic? |We interviewed supermarkets and retailers that sell Japanese food products!Trade｜Food ExportMalaysia introduced the first restricted movement order on March 18, 2020 in response to the coronavirus outbreak. The movement restriction order imposed restrictions in traveling beyond districts, and restaurants were only permitted to operate take-outs. Companies were required to work from home in general, with exception of certain companies that have obtained permission otherwise so. Let’s have a look at what changes are happening at retail stores during these restrictions? We have gathered information from supermarkets and retailers that sell Japanese produce. -
Covid's impact onto Hari Raya and the food market scene in MalaysiaTrade｜Food ExportMalaysia is made up of three main races: Malays, Chinese and Indians. 70% of the country's population are Malays, which are mainly Muslims. Every year, Muslims celebrate Ramadan through fasting month followed by Hari Raya at the end of Ramadan. Hari Raya is as grand and well celebrated as New Years in Japan.
We will focus on Malaysia's Hari Raya and food culture along with an inside look at 2021's situation and the impact of Covid onto the food market scene in this article. -
"Donki Quijote" has arrived in Malaysia | We interviewed local customersTrade｜Food ExportDiscount store "Donki Quijote" under the overseas outlet name "Don Don Donki" has opened its first branch at "Lot 10" in Kuala Lumpur on the 19th of March, 2021. This article is based on interviews conducted on the 22nd of March. -
What is the likelihood of plant-based food produce in the consumer market in KL?Trade｜Food ExportPlant-based foods are on the rise in Malaysia. We interviewed PC Studio Cafe, a café/convenience store based in Damansara, Petaling Jaya, to get an overview of the plant-based food market using only plant-based ingredients.
Please note that the information in this article covers the Kuala Lumpur & Klang Valley region and may differ from other regions across the country.
Malaysia Market Research｜Market Data｜Industry Reports
Reliable information is crucial in business decision making for the success of your business in Malaysia. We publish a wide variety of research data and market research information covering topics like Malaysia's politics and economy, reports and publications of individual industries, prices and trend surveys, and interviews with expertsOur local consultants are available to support your business needs in entering Malaysian market.
Our experienced consultants will support your company’s expansion into Malaysia with their expertise.
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