マレーシア市場調査レポート：2025年度総合分析
マクロ経済動向：安定した成長と回復の軌道
マレーシアは東南アジアにおいて、安定した成長を維持する成熟市場としての地位を確立しています。
- 経済成長率（GDP）: 2024年の実質GDP成長率は5.1％、第1・第2四半期はともに4.4％で、政府予測の4.0～4.8％の範囲内。堅調な国内消費と固定資本形成が成長を下支え。
- 物価とインフレ: 2025年8月のインフレ率は1.3％と安定。サービス価格は上昇する一方、電力・燃料費や一部食品価格は下落。
- 政治的安定性: アンワル・イブラヒム首相の下で内政は安定し、立憲君主制に基づく統治が継続。
- 社会構造: 人口約3,406万人の多民族国家。英語が広く通用する点はビジネス上の強み。
主要産業別のパフォーマンス分析
マレーシア経済は製造業とサービス業を両輪として成長しています。
- 製造業: 2025年7月の販売額は1,625億リンギ（前年比3.5％増）。E&E製品や食品関連が牽引。
- サービス業: 卸売・小売業売上高は1,564億リンギ（前年比5.0％増）。堅調な個人消費を反映。
- 建設業: 2025年上半期に13.1％成長。ECRLやLRT3など大型インフラが寄与。
- 農林水産業: 成長率は1.4％と鈍化。パーム油は在庫増、天然ゴムは生産減少。
貿易と対外セクターの現状
- 貿易収支: 2025年8月の貿易黒字は161億リンギと大幅拡大。
- 主要貿易相手国: 中国、シンガポール、米国、台湾、EUで全体の58.9％。
- 輸出品目: E&E製品が好調、石油製品やパーム油関連は減少傾向。
労働市場の現状と「隠れたギャップ」
- 雇用統計: 失業率3.0％、就業者数1,695万人。
- 労働未活用: 複合未活用率（LU4）は5.6％。
- 人材獲得競争: 日系企業の44.9％が採用困難と回答。
外国投資環境と日系企業の戦略
- 投資メリット: 言語・コミュニケーションの容易さが高評価。
- 運営リスク: 行政手続きの煩雑さ、人件費上昇が課題。
- 戦略転換: 販売機能やR&D強化へシフト。
- 次の市場: インド市場を有望視する企業が増加。
最新の潮流：デジタルとサステナビリティ
- デジタル経済: クラウドやAIへの投資が進展する一方、人材不足が課題。
- 脱炭素: 太陽光発電や省エネ施策が進行。
- 人権対応: サプライチェーンでの人権デューディリジェンスが拡大。
Malaysia Market Research｜Market Data｜Industry Reports
Reliable information is crucial in business decision making for the success of your business in Malaysia. We publish a wide variety of research data and market research information covering topics like Malaysia's politics and economy, reports and publications of individual industries, prices and trend surveys, and interviews with expertsOur local consultants are available to support your business needs in entering Malaysian market.
Our experienced consultants will support your company’s expansion into Malaysia with their expertise.
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List of Malaysia Market Research Reports
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What are the trends of bestselling food products in Malaysia during covid pandemic? |We interviewed supermarkets and retailers that sell Japanese food products!Trade｜Food ExportMalaysia introduced the first restricted movement order on March 18, 2020 in response to the coronavirus outbreak. The movement restriction order imposed restrictions in traveling beyond districts, and restaurants were only permitted to operate take-outs. Companies were required to work from home in general, with exception of certain companies that have obtained permission otherwise so. Let’s have a look at what changes are happening at retail stores during these restrictions? We have gathered information from supermarkets and retailers that sell Japanese produce. -
Get your entrepreneur visa in Malaysia (MTEP)Company Management｜CorporationMalaysia offers the Malaysia Tech Entrepreneur Programme (MTEP) to attract and assist foreign tech entrepreneurs in setting up their businesses in Malaysia. Upon successful in the screening process, you will be granted a work pass in Malaysia. -
Travel outlook to recover from 2022 onwards. Download an edition of "Travel trends & outlook to Japan after Covid-19"Malaysian EconomyTK International conducted a simple web survey on "Travel trends & outlook to Japan after Covid-19". -
Download a summary about the domestic manufacturing industry in MalaysiaManufacturingOne quarter of Malaysia's GDP is contributed by the manufacturing industry. This report provides a brief summary of the overall outlook of the Malaysian manufacturing industry, including its industrial structure, major industrial parks, and other aspects of the Malaysian manufacturing industry. -
Covid's impact onto Hari Raya and the food market scene in MalaysiaTrade｜Food ExportMalaysia is made up of three main races: Malays, Chinese and Indians. 70% of the country's population are Malays, which are mainly Muslims. Every year, Muslims celebrate Ramadan through fasting month followed by Hari Raya at the end of Ramadan. Hari Raya is as grand and well celebrated as New Years in Japan.
We will focus on Malaysia's Hari Raya and food culture along with an inside look at 2021's situation and the impact of Covid onto the food market scene in this article. -
"Donki Quijote" has arrived in Malaysia | We interviewed local customersTrade｜Food ExportDiscount store "Donki Quijote" under the overseas outlet name "Don Don Donki" has opened its first branch at "Lot 10" in Kuala Lumpur on the 19th of March, 2021. This article is based on interviews conducted on the 22nd of March. -
How to set up your company in MalaysiaCompany Management｜CorporationWe have prepared a detailed explanation on the procedures for those who wish to set up their company in Malaysia. We cover topics from "Forms for incorporation" and "advance preparations" to the final steps of actually incorporating your company with "preparation of articles for incorporation" that will answer your questions such as "What preparations are needed to set up a company?". Inquiries to experts are also available. -
The 10 advantages of expanding, entering and investing in MalaysiaCompany Management｜CorporationMalaysia is one of the Southeast Asian countries that is slowly gaining attraction abroad in terms of business expansion, investment and in starting your own business in. What are the advantages? Learn about the characteristics and advantages of the country to help with your business plans. -
Incorporation fees in Malaysia｜Business operation fees｜Summary on fees surveyCompany Management｜CorporationThe following is a summary of operational procedures of setting up a company in Malaysia including incorporation and accounting services. This report also covers interview and survey contents conducted with several local companies in Malaysia. You will get an approximate idea for the costs involved in setting up your company in Malaysia. -
Explanation on taxes in Malaysia (individual and corporate taxes)Company Management｜CorporationWe will explain the tax system in Malaysia in a simple manner.
Features of Malaysian individual/corporate income taxes. What is taxable income? What is the tax rate?
Understand the tax structure to avoid future penalties. -
What is the likelihood of plant-based food produce in the consumer market in KL?Trade｜Food ExportPlant-based foods are on the rise in Malaysia. We interviewed PC Studio Cafe, a café/convenience store based in Damansara, Petaling Jaya, to get an overview of the plant-based food market using only plant-based ingredients.
Please note that the information in this article covers the Kuala Lumpur & Klang Valley region and may differ from other regions across the country. -
Ask an expert! Interview with Mr Shimada from Hibari ClinicInterviewHibari clinic has been in Malaysia for over six years with five clinic branches across Malaysia. Hibari clinic provides Japanese language services from appointment bookings all the way to billing and checkup. Hibari clinic strives to provide excellent and reassuring medical care services to Japanese patients living in Malaysia. We interviewed representative Mr Tsubasa Shimoda about the clinic's efforts in meeting medical needs of Malaysian expats. -
8 digital marketing tips for expanding overseasCompany Management｜CorporationInternational digital marketing measures are measures to enter overseas markets, expand sales channels through multilingual websites and SNS that are prevalent in each country, and others. The following is an explanation of the key points for digital marketing measures abroad.
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Malaysia Market Research｜Market Data｜Industry Reports
Reliable information is crucial in business decision making for the success of your business in Malaysia. We publish a wide variety of research data and market research information covering topics like Malaysia's politics and economy, reports and publications of individual industries, prices and trend surveys, and interviews with expertsOur local consultants are available to support your business needs in entering Malaysian market.
Our experienced consultants will support your company’s expansion into Malaysia with their expertise.
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